Let’s talk our top Christmas campaigns!

By Nicole Eve / Just for fun , Marketing / 07th December 2018

Christmas, that one time of year that you don’t want to flick past the ads! With budgets getting bigger and more and more competition between brands, Christmas ads are increasingly becoming part of the festive tradition. In celebration of this advertising triumph, Digital Account Director Nicole, rounds up her favourite ad campaigns of the season.

 

Lidl’s living their best life…

With John Lewis sporting a reported £5million dent in their wallets for having Elton John onboard for their 2018 Christmas campaign, Lidl has displayed a stroke of absolute genius with their social media comeback. The budget required would have been next to nothing, but I know in our office, if you mention #EltonJohnLewis, someone is guaranteed to ask ‘have you seen Lidl’s post?!’

Tip of the cap to whoever came up with this one, because let’s face it, if you can’t have a bit of fun on social media, then when can you?!

 

Unlikely hero in Newcastle…and it’s not their festive bakes…

It seems the big budget campaigns aren’t for me this year with my 2 favourites being cheeky, piggy-backing approaches to other brands’ activities. But let’s be honest…every person who goes to look at Fenwick’s window display is definitely going to know which food chain is right behind them. The timing couldn’t have been better for Greggs with their festive range launching across the country just 5 days after this window reveal…they were as lucky with this one as Fenwick were unlucky…

 

For the time of year that’s all about imagination…

An unlikely campaign from Red Letter Days merges some of our most well-known brands with a good old traditional means of getting around on Christmas Eve…Santa’s sleigh! It’s not the link back to Red Letter Days that I admire on this one (mainly because I think it’s a bit tenuous) it’s the 360 spin of each sleigh showing all the tiny details that have gone into this project. I also love a campaign that nods at the strength of other brands in the global market, after all, how can anyone compete with ‘probably the best sleigh in the world’.

 

Surprisingly cool…

 

JD Sports has been a high street fixture for many years now, but with the trainer market changing and limited-releases being the items on every teenagers’ wish list, maybe it was time for a change.

Some of the biggest influencers from music to sport have been wonderfully married together for this on-trend, aspirational ‘Always the leader’ campaign ad – we see Anthony Joshua, Jesse Lingard, Anne Marie and Ella Eyre all sporting Nike, The North Face & Adidas. It confirmed the power of influencers in today’s society, when I, a 30 year old female who hasn’t stepped inside of a JD Sports for at least 15 years, stopped to watch to the end to find out who the ad was for…who knows, maybe I’ll end up popping in to buy myself a pair of trainers that look like ones I bought when I was last in there… #fashioncomesbackaround

Priorities…

 

 

Lastly, I appear to have come over all soppy…I couldn’t have a round-up without including an ad that isn’t about buying things…

Heathrow have not only included some cute bears and an ironic link to Ray Winstone (lotioning up in orange Speedos brings one film to mind) but they have nailed what Christmas is all about; ‘making it home makes it Christmas’. Take a look for yourself and I challenge your heart strings to not be pulled at:

 

So, there you have it, Nicole’s top 5! Reckon she’s missed a major one? Let us know what you would have picked on our social media!

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Nicole Eve

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Nicole Eve

Nicole is Director of Digital at Focus and has overseen some of the company's largest digital campaigns. The Quiz Master Queen, Nicole's specialist topics include; Ru Paul's Drag Race, classic dance routines, and boy band members.