Property marketing predictions: Technology in property marketing

By James Mitchell / Marketing / 25th January 2021

For Focus Experiential’s Client Services Director James Mitchell, 2021 is going to be all about how we bring technology to the forefront of property marketing and sales.

It’s safe to say that going into 2020 no one could have predicted the impact COVID-19 would have on selling a home. For the first time, sales teams are working from home, utilising their available resources to provide potential buyers with the best possible service during these uncertain times, and a massive part of that is what technology systems are available to them.

"2021 will be an exciting time for further investigation into how technology is utilised in the selling of homes."

2021 will be an exciting time for further investigation into how technology is utilised in the selling of homes. Having spent a considerable amount of time in lockdown last year, it gave everyone plenty of time to consider how to use technology and reflect on the benefits it brings to the customer’s experience, but also how it benefits in the sale of a home.

Investing in technology can’t be seen as a short-term investment. There has to be a strategy behind it and constantly asking the question of how it can enhance the sales experience whilst not dictating it, whether that be on-site or at home.

Last year, using our knowledge of our customers’ customer, we launched our digisuite application; a simple to use, user-friendly sales tool offering the customer an engaging and interactive experience, a system that sales teams enjoy using as part of their sales process. It’s been designed to be utilised across the life cycle of a development, from the initial planning stages all the way to off-plan sales, and even to be used once a sale has been completed. Taking the inspiration from retail, there’s no complicated installations or expensive display systems, just reliable, trusted hardware and technology. To find out more about the inspiration for digisuite, take a look here.


For more insight into our predictions and tips for #propertymarketing in 2021, check out our other blog posts here.

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James Mitchell

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James Mitchell

James, best known as Mitch, is Focus Experiential's resident client charmer and Client Services Director - with years of property marketing under his belt, Mitch knows his stuff! When he's not charming the socks off of our clients you'll catch Mitch running around a muddy field tackling big men and chasing an egg-shaped ball.