Should Awareness Days still feature in your content calendar? We think so!

By Laura Parker / Marketing , Social Media / 31st January 2020

You may think Awareness Days on Social Media are getting out of hand, but here’s why we think they should still feature in your content calendar!

Whether it’s a day to raise awareness about a charity or organisation, or a day to celebrate cute dogs, there’s now an awareness day for something 365 days of the year.

With an awareness day for pretty much anything (yes, National Rubber Ducky Day is a thing), you might be wondering why you should bother including them in your content calendar. Well, we’re going to explain why.

Generally speaking, an awareness day will be promoted via a hashtag on social media and is often trending on Twitter. This is the perfect opportunity for you to join the conversation, but only when it’s right for your brand or business. This is where you can have fun with your content, and the link with the day can be tenuous but it needs to make sense and fit with the tone of your brand.

Utilised correctly, awareness days can allow your brand or company to increase engagement, connect with new people and generate conversation. However, used incorrectly and you’ll be posting content that is unrelated and not engaging. This is why it’s important to create a calendar of key events and awareness days that you can tie back to your brand to get your followers talking.

To get you started and give you an idea of what days are coming up in 2020, we’ve put together our own marketing calendar. Download it for free today and get in touch to see how we can help you expand and improve your social media!

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Laura Parker

Written by

Laura Parker

Laura is our Marketing Manager at Focus. She is busy taking Focus' content strategy to the next level and spreading the word about our bustling agency. When she's not attached to Instagram, you'll find her following cute dogs around and playing rugby.