Birnam Mews

A whole host of branding collateral, including full marketing suite wrap, for L&Q's Birnam Mews development

Client:   L&Q

Year:   2019

Services:   brand concept, print

How we helped

Birnam Mews is a 60-home new build development in the Warwickshire village of Tiddington, around two miles from Stratford-upon-Avon. Providing a collection of one, two, three and four bedroom houses and built to the highest specification, homes are available through private sale and Shared Ownership.

After careful consideration and research into the local area, we created bespoke branding which reflected the sophistication of the local town. Once the bespoke branding had been set up, we began to construct an array of marketing collateral, from media, literature, signage and marketing suite graphics in order to create a consistently strong and effective brand image.

What was achieved

Working alongside our sister company Focus Experiential, we were tasked with developing a marketing suite POD that encapsulated a feel of sophistication and simplicity to mirror the town of Stratford-upon-Avon. The use of gold and greys throughout the marketing suite help to give a stylish feel as soon as you walk in, with the large Birnam Mews logos on several walls of the POD helping tie the entire room together. Inside the glass meeting room, we also worked with Focus Experiential to produce photo frames showcasing local photography of the surrounding Stratford-upon-Avon area and interior home CGIs to truly give a homely feel.

Outside the marketing suite, several elements of signage were designed and produced – from swing boards directing people to the sales suite, to wallboards containing key information of the Birnam Mews development and information about the developer, L&Q. All signage looked to include the core L&Q brand colours and gold Birnam Mews logo.

Additional to this, we produced host and floorplan brochures both printed on Matt 400gsm, soft touch laminate with silk coating and gloss images throughout. Both brochures featured gold foiling of the Birnam Mews logo on the covers and throughout each page. The floorplan brochure also embodied gold foiling across the lines of the cover. Each brochure incorporated the colour palette seen within the sales suite to keep consistency and give a more lavish feel from the standard housing development brochure.

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