Countryside Behind the Stars

A campaign to explain why Countryside's 5-star rating is so valuable to buyers

Client:   Countryside

Year:   2020

Services:   campaign concept, digital advertising, video

How we helped

Countryside required a campaign to promote their 5-star HBF rating and advertise their high-quality specification and placemaking expertise. It offered an insight into why you should buy with Countryside, giving plenty of different areas to focus on, with the chance to switch between recruitment and retention.

Countryside loved the campaign, especially how it could be spread across a 6-week period, with a new focus each week into what contributed to the 5-star rating.

What was achieved

A diverse and informative campaign which worked across all media. The emailers offered a plethora of insights into the high-quality Countryside brand, also with the ability to focus on individual plots each week. The eye-catching video created was used across Instagram too, generating further interest to each development, alongside web banners and Facebook carousels for the digital platforms.

What the client had to say…

Focus’s experience and knowledge within this sector shone through when they created the Behind The Stars campaign.  We were able to tailor the campaign to meet our needs over a month-long period and were able to deliver to our objectives on time.

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