CPSL Mind Website
How we helped
CPSL Mind, an independent charity as part of the national Mind network of charities, delivers support for mental health across Cambridgeshire, Peterborough, and South Lincolnshire.
With a new brand for national Mind launching, the current CPSL Mind website needed an update, and this was a fantastic opportunity to implement new functionality to support what CPSL Mind offers, ensuring users have clear information and pathways to the services on offer and encouraging donations.
What was achieved
We began with multiple discovery sessions where our User Experience team met with various stakeholders and service users to discuss requirements for the website. Speaking with service users was a great opportunity to find our first-hand what users found difficult about the current website and what they would like from a new website so we could ensure it was fit for purpose.
From this information our in-house User Experience team mapped out the functionality, wireframes and 14 user journeys so the site catered for all the different user types that will be using the website.
Our website design team then took the new national Mind brand guidelines and brought the site to life incorporating the new font, logo, colours and illustrations ready for our design team to build the bespoke WordPress.
The new CPSL Mind website offers easy access for users to get help now, download helpful resources and discover more about the services and training on offer. Users will also find useful information about fundraising and volunteering as well as being able to donate to CPSL Mind through a form integrated with the CRM system.
One of the key pieces of functionality which needed to be included was the Wellbeing Wheel, which is located on the home page and various other pages on the website. This interactive functionality allows users to answer a series of questions about how they are feeling, from the answers given users are directed to different pages to help guide them on their journey. We created a bespoke plugin for the Wellbeing Wheel which enables the element to be shown on any page on the website it is required.
What the client had to say…
“As a local mental health charity, we were keen to work closely with a web developer who we knew would take the time to understand the intricacies of communicating with our community about mental health. With a modest budget, we also needed to select an agency who could deliver the quality of design and functionality required to ensure our audience could navigate quickly to the support, information or engagement opportunities which would best serve them and our charity. This meant incorporating complex tools, such as our Wellbeing Wheel, to effectively give users choice to engage with several key streams of our work including services, volunteering, fundraising, training and campaigns.
Focus absolutely met our high expectations in delivering a website which achieves everything we were looking for. We were very impressed at the way in which the team took our new Mind network branding and moulded this into a more bespoke look which reflects who we are as an independent local charity. Nothing was too much trouble for the team and they were fantastic at being adaptable and working collaboratively with us throughout the process.
Our new website is a huge leap forward for us as a charity and provides us with the digital tools to better support our community to access the right support for them, increase donations, generate training bookings, engage volunteers and much more. We’re excited to measure this impact over the coming year and have already received positive feedback about the website from our Trustees and members of the community.
We are delighted to endorse Focus and definitely plan to continue working closely with them on projects in the future.”
Rob Earl, Campaigns and Communications Lead, CPSL Mind