digisuite – Newman Place
Bringing Catalyst's customers a more engaging buying experience through digisuite
How we helped
Newman Place is a recently launched Catalyst development in the stunning Oxford countryside. As part of the design, build and fit-out of the POD wide marketing suite by Focus Experiential, we tailored our digisuite web app to be displayed on a tablet and corresponding TV screen. The Newman Place web app would enable customers to explore the local area and discover the available properties all at the tap of a finger.
As Focus IMC was already managing the rest of Catalyst’s marketing activity for Newman Place, digisuite was the perfect addition to the marketing collateral and wove in seamlessly with the rest of the touchpoints in the customer journey. This is one of the key strengths of digisuite, it offers the customer familiarity and consistency between their on-site and off-site experiences.
What the client had to say…
“digisuite is a great addition to the customer journey at Newman Place. Not only does it allow customers to discover the amazing development for themselves, but the large TV screen is also a great addition for our sales team to use and guide visitors through the multitude of great features Newman Place offers.” – Gareth Gow, Senior Sales Manager
What was achieved
Our persona research meant we knew the features digisuite needed to best meet the expectations of Catalyst’s target audience so we custom-built the Newman Place to correspond with these. Fully branded for Newman Place, the web app gives users the ability to browse a wealth of information about the development.
The local area page displays an interactive map with points of interest and amenities that are situated near Newman Place.
The interactive site plan is a crucial element of the app. Easily updated by a CMS; the site plan gives live plot availability meaning that there’s complete transparency around which homes are still available. The site plan is colour coded, so it is clear which homes are available, reserved, sold or coming soon. Each home has been individually plotted on the site plan, allowing the user to choose a home and browse all the information about that specific plot, including floor plans, CGI galleries and prices.
There is a filter feature on the site plan to enable a smooth customer journey, meaning customers can set parameters to show homes in their desired price bracket or with a preferred number of bedrooms. In addition to this, digisuite also includes a plot comparison tool, whereby users can choose plots to compare side by side by price, dimensions, layout and imagery, and view the difference between each home without switching between multiple plots pages.
The web app is now a vital part of the marketing suite and with remote support from our Focus team, is a reliable addition to the sales team’s collateral.