A fresh new website for Colchester's cultural hub

Client:   Firstsite

Year:   2020

Services:   Web design & development, user experience

How we helped

Firstsite wanted their website to be creative and exciting, inspiring users to visit their exhibitions, buy tickets for events, host events there and contribute in a new online space where users can upload their own content.

It was very important to Firstsite that their new website was easy to navigate and accessible for all users, whilst portraying Firstsite as an inspiring gallery and a leading creative voice.

What was achieved

The digital team at Focus ran a discovery day with the team at Firstsite to get a full understanding of the website’s scope. Surveys were also sent by Firstsite to local artists to gain an insight into what they would like to see from the site.

From this session and the survey results, our UXQB Certified User Experience Manager produced the key user journeys, site map and wireframe templates which were used as a base for the Focus creative team to produce their designs, as well as a full functionality document outlining how the website would work.

Our creative team then got to work designing the new website. Each section of the site was designed to have its own colour theme to take users on a journey through the site. The subtle curves throughout the design were inspired by the shape of the award-winning building designed by Uruguayan architect Rafael Viñoly.

The Focus development team built the bespoke website in WordPress, providing the team at Firstsite with an easy to use CMS allowing them to manage it. The Online Studio has been built to allow users to upload their own images, audio files, GIFs, Word documents, PDFs and videos to share with this new online community. Users are able to like, comment and share the posts.

The new website has helped to build a new community, generate more engagement and bring Firstsite to life online.


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