Maxims Casino

Promoting the luxurious Maxims Casino through paid and organic Facebook

Client:   Genting Casino

Year:   2019

Services:   social media, ppc

How we helped

Maxims’ aim was to grow their engagement through Facebook, with a focus on the lifestyle of the casino, rather than over promoting the gambling environment. We needed to emphasise everything Maxims had to offer, including their vibrant events, awe-inspiring interiors, and their decadent restaurant and Whiskey Lounge.

“Allowing Focus to take ownership of driving Maxims social media engagement was an absolute no brainer for me. They embraced the brief, and used their know how to focus on and drive the customer experience rather than the product, which was ideal in building awareness on everything Maxims has to offer” – Simon Lucas, Regional Marketing Manager at Genting Casinos UK

What was achieved

We soon discovered there was a trend that resonated with Maxims’ followers and this was interior-led posts and video. By using data that we knew would connect with their audience, we managed to grow the account successfully through organic and paid promotions

  • Follower Growth: 500 since August 2017
  • Top Organic Post Reach: 6,060
  • Top Paid Post Reach: 16,859

Social PPC was used monthly to promote ongoing events. The two most successful results were:

New Year’s Eve Advert:

  • Reach: 53,898
  • Impressions: 130,940
  • Clicks: 1,256
  • CPC: £0.49

Roulette Masters Advert:

  • Reach: 73,275
  • Impressions: 185,452
  • Clicks: 1,637
  • CPC: £0.38


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