A polished, professional brand that reflected the new direction of Riviera Drinks
How we helped
Riviera Drinks approached Focus to lead the re-brand of their highly successful company Anglo Drinks. The online and offline teams at Focus were asked to redesign the website and support the concept creation of new customer-facing marketing materials. The business strategy was to bring the Anglo Drinks brand under the Riviera Drinks company and their new identity needed to reflect this change.
Our creative team designed the new brand identity including logo, fonts, colour palette and strapline before creating visuals for packaging and dispenser badges. Once all offline collateral was agreed and had moved into production the online team at Focus then progressed onto the user experience, design and build of the new website.
What was achieved
Although the visitors to the website would be B2B customers, it was important for us to retain personality, fun and interactivity across the site to ensure we aligned with direct competitors, while giving Riviera Drinks the appropriate platform to approach larger businesses with their offering.
The finished product was a polished, professional brand that reflected the new direction of Riviera Drinks. The new website complemented their fresh new look and was designed with the user in mind. The new site is fully responsive to work across desktop, tablet and mobile and has given Riviera Drinks the tools to further develop their business.