Our entire creative strategy focuses on the customer – ensuring they gain an optimal experience from start to finish. We implement our plan by combining creative offline and digital content, ensuring it is seen in the relevant media spaces providing engagement across all virtual or physical touch-points along its journey.

Experiential
Part of the Focus Group
On Media

Content Specialist

We are looking for a Content Specialist to be responsible for the drafting and implementation/management of content alongside our

Content Strategist for a range of traditional & digital media for our clients.

 

LOCATION: Shoreditch Office

JOB TYPE: Full-Time, Permanent. Hybrid working: 3 days in the office and 2 days remote

SALARY: £30K

 

Job Responsibilities:

 

  • Reporting to the Social Media Director, this role is to produce content for mainly digital activity, with a heavy focus on social channels, then manage the internal teams to deliver.
  • Creating compelling, engaging, sector-leading content and creative copy for a range of platforms, always aligned to the target audience group.
  • Working alongside our content strategist to ensure our clients have content to further improve their marketing activity and set them apart from competitors in the industry.
  • Analysing content results to provide strong recommendations to our clients.
  • Seeking ways to repurpose content to gain maximum value for our clients.
  • Managing the junior researcher to ensure we are consistently finding information, topical conversations and following emerging trends within our clients’ sectors.
  • Ensuring the junior researcher is tracking the activity of our client’s competitors to enable this role to find ways to set them apart and gain standout in their markets.
  • Providing subject matter expertise that benefits our clients.
  • Providing content proposals that cover a minimum of 3 months’ activity.
  • Integrating with our quality control process to assist in checking accuracy of content and editing where required.
  • Managing multiple projects efficiently, whilst remaining organised, communicating with all stakeholders, and ensuring collaboration is maintained with a range of internal teams.
  • Collaborating with Social, Design, Video, SEO, Media teams to answer the client’s brief and produce written content of the highest quality: target audience-focused, grammatically correct, adhering to brand guidelines/style guides/tone of voice documents.
  • Building effective relationships with clients, showing them the need for a strong content strategy within their marketing activity.
  • Communicating effectively with clients always maintaining a professional and knowledgeable position to support the above point.
  • Becoming a source of advice and expertise for everyone in the agency and our clients.
  • To lead on providing written content for a range of channels, in a range of styles.

 

Person Specification

 

Qualifications
  • Degree in English/Journalism/related subjects.
Experience
  • Proven track record of high-level copywriting and content production.
  • To have a good understanding of communication channels, their purpose, and their audiences.
  • Proven ability to thrive with a busy workload juggling multiple projects to ensure delivery to deadline.
Knowledge and Skills
  • Digital marketing channels.
  • Knowledge of PR is desirable.
  • Social Media platforms.
  • Knowledge of SEO and PPC.
  • Have excellent research skills to manage the junior researcher.
Personal Qualities
  • Ambitious and want to grow the role moving forward.
  • Excellent organisation skills.
  • Must be passionate about written content and its ability to make someone take an action.
  • Eager to learn, share knowledge, take learnings from your activity, provide constructive feedback to the junior researcher, as well as receive constructive feedback for personal development purposes.
  • Must be proficient at self-management and able to self-motivate, with a high level of accountability when planning your time.
  • Dynamic, responsive and personable.
  • Must become fully invested in our clients and their sectors.
  • Must have a keen interest in industry research, following trends, topical news, and competitor activity.
  • Prepared to work on their own, being organised and pushing themselves but with all agency services within easy reach to support their activity.
  • Proactive in generating ideas to push our clients forward in their marketing activity to be best in class.
  • Be a strong team player – engaging with colleagues, proactive in sharing knowledge, confident presenting ideas, and flexible to achieve the client’s goals
  • Be an articulate and effective communicator, both verbally and in writing.
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