Content Specialist

Reporting to: Social Media Director

Job Context: To be responsible for the drafting and implementation/management of content alongside our freelance Content Strategist for a range of traditional & digital media for our clients.

Job Responsibilities

• Reporting to the Social Media Director, this role is to produce content for mainly digital activity, with a heavy focus on social channels, then manage the internal teams to deliver.
• Creating compelling, engaging, sector-leading content and creative copy for a range of platforms, always aligned to the target audience group.
• Working alongside our freelance content strategist to ensure our clients have content to further improve their marketing activity and set them apart from competitors in the industry.
• Analysing content results to provide strong recommendations to our clients.
• Seeking ways to repurpose content to gain maximum value for our clients.
• Managing the junior researcher to ensure we are consistently finding information, topical conversations and following emerging trends within our clients’ sectors.
• Ensuring the junior researcher is tracking the activity of our client’s competitors to enable this role to find ways to set them apart and gain standout in their markets.
• Providing subject matter expertise that benefits our clients.
• Providing content proposals that cover a minimum of 3 months’ activity.
• Integrating with our quality control process to assist in checking accuracy of content and editing where required.
• Managing multiple projects efficiently, whilst remaining organised, communicating with all stakeholders, and ensuring collaboration is maintained with a range of internal teams.
• Collaborating with Social, Design, Video, SEO, Media teams to answer the client’s brief and produce written content of the highest quality: target audience-focused, grammatically correct, adhering to brand guidelines/style guides/tone of voice documents.
• Building effective relationships with clients, showing them the need for a strong content strategy within their marketing activity.
• Communicating effectively with clients always maintaining a professional and knowledgeable position to support the above point.
• Becoming a source of advice and expertise for everyone in the agency and our clients.
• To lead on providing written content for a range of channels, in a range of styles.
• To have a good understanding of communication channels, their purpose, and their audiences.
• To have exceptional attention to detail with the proven ability to identify grammatical errors and inconsistencies.
• To have excellent research skills to manage the junior researcher.
• To be an articulate and effective communicator, both verbally and in writing.
• To be a strong team player – engaging with colleagues, proactive in sharing knowledge, confident presenting ideas, and flexible to achieve the client’s goals.
• To be proficient at self-management and able to self-motivate, with a high level of accountability when planning your time.
• To be able to thrive with a busy workload juggling multiple projects to ensure delivery to deadline.
• To be passionate about written content and its ability to make someone take an action.
• To be eager to learn, share knowledge, take learnings from your activity, provide constructive feedback to the junior researcher, as well as receive constructive feedback for personal development purposes.

Person Specification

Based Feering, Essex

Hybrid working – 3 days in the office and 2 days remote

Salary – DOE